As I said before, beyond the world's governments and their legislation - in a world that is governed by the laws of the market - the businesses and enterprises that employ the people composing our society and exploit the resources of our planet have an immeasurable responsibility on the directions that our communities take, shaping the future of the human species. At the heart of the challenges that mankind is facing today are serious issues related to our methods of production, distribution and exploitation of resources and merchandises. Climate change and global warming, subsequently, atmospheric pollution resulting from the use of fossil energies, rarefaction of fresh drinking water, feeding the global population in a demographic explosion, the preservation of the environment and the protection of the biosystems that are threatened by our industries, are some of the major problems facing today's human society.
The way we will deal with these issues will determine the future of the planet, and today's and tomorrow's businesses hold major responsibility for that matter. The impact of today's business practices is not limited to influencing our environment. They also shape our society and define the relationships we build with our fellow men and women. In this article, we will review the actions taken by businesses to influence our civilization and environment beneficially and are therefore on their way to become tomorrow's norms.
Faced with the threat of global warming and the future disasters that this implies, the opportunity presents itself to entrepreneurs who propose innovative solutions to slow down or even stop the process of warming of our planet. Since fossil energy reserves are not infinite and the adverse effect that their exploitation has on our environment, renewable energy development is not only essential but is also a tremendous business opportunity:
Wind turbines and particularly offshore wind farms are seriously considered by world governments as a source of alternative energy. Wind farms are expected to supply up to 20% of global electricity production by 2030. Businesses who will bring innovations to reduce wind turbine manufacturing costs, facilitate their installation at sea, or improve their efficiency will make a name for themselves on the international scene of tomorrow's energies.
Although not widely used today, tidal power has the enormous potential to produce a substantial share of our current energy consumption. Restricted by high production costs of tidal power plants, making the exploitation of this natural resource profitable only in the long term, tidal power has not yet taken off. Businesses who will develop new ways to benefit from this seemingly infinite source of clean energy will definitely attract the interest of tomorrow's power production leaders.
Solar energy is in vogue, and more and more individuals are installing solar panels on the roof of their homes. However, the exploitation of the heat produced by the sun is not perfect and is in the expectation of improvement of the materials used, reduction of the production costs, the increase of the panels' lifespan, and other innovations favorable to the entrepreneurship.
There are many other sources of alternative energy that I will not list here such as geothermal energy, natural gas or hydrogen combustion to name a few. As you can see, the fight against global warming is an excellent opportunity for global entrepreneurship to take advantage of future energy needs by bringing sustainable solutions to improve the ways of exploiting and distributing renewable energies.
Consumers are increasingly aware of the impact that their eating habits have on the environment and are paying more and more attention to what they are putting on their plates. People are also health conscious, leading them to be more selective about what they eat and to learn about the origin of the food they buy. This opens the doors to a series of entrepreneurship opportunities that aim to offer products that respect the environment, bring natural products without GMO or chemical pesticides, or that respect the welfare of the animals they exploit.
Organic farming is increasingly sought after by consumers and entrepreneurs looking for innovative ways of producing, distributing or transforming the raw material produced by organic farms have a bright future ahead of them.
70% of the water used globally is for agriculture. Several studies suggest that an additional population increase of 1 billion people will exceed the available drinking water supply. As we approach this dilemma, humanity needs to rethink how we exploit, share and distribute potable water.
Consumers are increasingly sensitive to livestock conditions and many surveys and documentaries have brought to light scandalous commercial practices of mass distribution chains and industrial slaughterhouses. Knowing that close to 56 billion livestock animals, excluding fishing and fish farming, are slaughtered every year to satisfy our appetite, it is obvious that this sector of activity needs new ways of raising livestock and distribute it in a more humane manner around the world.
Our ecosystem is fragile. It depends on the contribution of a multitude of factors and a watchmaking precision as to the roles of each of the actors play in the natural balance of our environment. Of all the living beings that contribute to the natural cycle of our planet, bees probably represent the most crucial role. However, we have seen the number of these essential pollinators decrease drastically in recent years because of our methods of food production, atmospheric pollution and other factors related to human activity. The development of new fertilizers and innocuous pesticides, as well as the integration of bees in everyday life, is necessary to preserve this insect and therefore our planet.
As you can see, humanity will have to face the most significant challenges of our millennium, related to the problems mentioned above. As our demographics explode and the degradation of our environment deepens, industries and business practices must adapt to ensure a livable world for generations to come. It is everyone's responsibility to measure our consumption, production and distribution habits, and the entrepreneurs who will be able to provide sustainable solutions to these problems will be those who will lead the world of tomorrow.